It’s not just college football players raking in the NIL bucks….

Meet the undisputed queen of NIL deals, Olivia Dunne. She’s pulling in well over seven figures. Does she play football? Nope, she’s a gymnast at Louisiana State University (LSU) and a globally recognized brand. Unfortunately it hasn’t all been rainbows and butterflies.

Others like the Cavinder twins have also capitalized and then there are those who have grown up in the spotlight like NBA legend, LeBron James’, eldest son, Bronny James, who has a deal with the likes of Beats By Dre.